6 STEPS TO GET YOUR HOME SOLD

CHECKLIST

• Prepare valuation

• Preview other listings

• Call other listing agents and agents of recently sold listings

• Compare valuation with other agents in office for second opinion

• Prepare all the necessary agreements and disclosures

• Order preliminary title report

LISTING APPOINTMENT

• Discuss clients’ goals

• Identify improvements at property

• Discuss pricing and timing strategy

• Decide if it is a good client/agent fit. Is this a win- win?

• Execute paperwork and disclosures

• Prepare the Honey Do list for client

POST LISTING

• Final review of valuation and any new market activity

• Hire photographer or take pictures

• Hire staging company

• Video tour

• Measure interior of home

• Install yard sign

• Input all the data into the MLS database

• Scan and upload disclosures and contract preparation docs to MLS

• Update any other third party sites like Zillow.com Update company website and personal website Create property website

• Upload photos or video to YouTube for SEO (Search Engine Optimization)

• Share on social media

• Advertise home on social media sites

• Schedule open house

• Prepare open house marketing materials

• Post open house on Zillow, Craigslist, or in local paper

• Prepare property brochures

• Create Just Listed postcards

• Promote listing to in-house brokers

• Promote listing to outside brokers

• Email market listing to database

• Monitor market changes, new listings/sold listings Contact client regarding market changes

• Answer any questions concerns from clients

• Field and answer questions from other agents and prospective buyers

• Show home to any prospective buyers who contact agent directly

• Receive offers from other agents

• Review and compare offers

• Contact buyer’s lender and verify buyer’s qualifications

• Negotiate and counsel client on offers

• Prepare and calculate estimated net sheets for clients

• Advise other prospective buyers (if any) of current offer

• Prepare counter offer if applicable

• Execute acceptable contract

UNDER CONTRACT OR IN ESCROW

• Send contract to title company

• Update status in MLS and other databases

• Cancel or update open house status

• Upload contracts and executed disclosure for brokerage and state requirements

• Update calendar with all dates and deadlines Request or send HOA documents for buyers Handle inspection and appraisal requests Negotiate inspection and appraisal issues

• Review any title insurance issues

• Present any modifications such as date changes to clients

• Prepare and schedule closing

• Attend closing

• Facilitate utility transfer and new owner questions Execute any remaining documents

• Verify accuracy of all closing documents

POST CLOSING

• Upload all documents for brokerage and file storage requirements

• Follow up with clients regarding move out and transfer of possession

• Follow up with other agent regarding move in and possession

• Follow up with clients one week after closing to see if there are other questions